The Taming of the Search

The Taming of the Search

The Taming of the Search

The Taming of the Search

It was May 2013. My colleagues and i were busy in our routine work.Suddenly the cool and calm atmosphere took a u turn and loud gossip began to emanate from the room. I looked around and saw the search engine optimization experts looking rather worried and talking about a video. i was shown the video and was surprised. It was an interview of Pierre Zarokian, President and CEO of Submit Express inc., a renowned SEO company in California. He was talking about Google s upcoming policy which would effectively end the SEO industry. I considered the possibility of the video begin fake.

The same episode had occurred in 2012 when Google introduced Penguin, the Spam fighting algorithm. Tech blogs were buzzing with headers like “The end of SEO”. Our boss had called an emergence meeting and urged the SEO team to stop working until the Penguin update arrived. He added that he was not firing anyone, but he might have to depending upon the after effects of Penguin. The situation was obviously hard to digest Penguin 1.0 landed on April 24 2012, and created massive disruption within the SEO industry. SEO practices were changed, but thankfully no one faced the axe. Fast forward to the present day many updates have arrived the industry has faced severe jolts,but somehow its still up and running. Whether the rumors of SEO decline are true or not, they are indeed traumatizing for those in the field of Internet marketing. Being an SEO consultant is an exciting job, you get to learn new things all the time, but it sucks sometimes too, says M Raza, SEO specialist at a local company. Besides the insecurity and uncertainty of the industry, SEO maestros highlight various factors that irk them.

Dependence on search engines

Everything in this industry is dependent on search engines that frequently update their algorithms without any advance notice or even an announcement. All you can do is predict the changes Google will make and keep an eye on tech blogs to stay ahead of the algorithm updates.

No fixed rules

The only rule for effective search engine optimization is relevance and visitor satisfaction. Google provides web master guidelines to find, index, and rank a website, but there are no fixed rules to long term SEO success, other than building high quality websites.

Fluctuation in rankings

Trends, techniques and ranking in the search industry evolve constantly. Even if you have managed to attain the top spot for a certain keyword, you cannot relax. Maintaining your potion needs constant effort because the client will never be satisfied with sinking ratings.

Time consuming

One major problem for marketers is that SEO takes time to yield results. There is no specific time frame for its success it can take anything from a few weeks to several months to yield the desired results.

SEO specialists need a lot of patience and motivation, especially when things are going against them.

The Taming of the Search

The Taming of the Search

The Taming of the Search

We will be happy to hear your thoughts

Leave a reply