Welcome to Google’s Search Engine Optimization Starter Guide
This document first began as an effort to help teams within Google,but we thought it’d be just as useful to webmasters that are new tothe topic of search engine optimization and wish to improve theirsites’ interaction with both users and search engines. Although thisguide won’t tell you any secrets that’ll automatically rank your sitefirst for queries in Google (sorry!), following the best practicesoutlined below will make it easier for search engines to crawl, indexand understand your content.Search engine optimization is often about making small modificationsto parts of your website. When viewed individually, these changesmight seem like incremental improvements, but when combined withother optimizations, they could have a noticeable impact on yoursite’s user experience and performance in organic search results.
You’re likely already familiar with many of the topics in this guide,because they’re essential ingredients for any web page, but you maynot be making the most out of them.Even though this guide’s title contains the words “search engine”,we’d like to say that you should base your optimization decisions firstand foremost on what’s best for the visitors of your site. They’re themain consumers of your content and are using search engines to findyour work. Focusing too hard on specific tweaks to gain ranking in theorganic results of search engines may not deliver the desired results.Search engine optimization is about putting your site’s best footforward when it comes to visibility in search engines, but yourultimate consumers are your users, not search engines.Your site may be smaller or larger than our example site and offervastly different content, but the optimization topics we discuss belowshould apply to sites of all sizes and types. We hope our guide givesyou some fresh ideas on how to improve your website, and we’d loveto hear your questions, feedback, and success stories in the GoogleWebmaster Help Forum.